Tempo — Partner Onboarding Kit

Quick Facts

Brand name	Tempo
Category	Fiber supplement — chewable gummy
Product unit	5 gummies per serving · 6g dietary fiber (21% DV) · 15 servings per pouch
Nutrition per serving	20 calories · 1g total/added sugar
Website	https://thedailytempo.com

Brand Mission

The modern food system stripped what we eat of the nutrient bodies count on most, and it took something subtler with it: the body's rhythm. The wellness industry's answer is transformation — 30-day resets, before-and-afters, becoming a different person. Bodies don't work that way; they work in rhythms, and health compounds from small things repeated in time. Tempo exists to restore rhythm to how people eat, starting with fiber — the nutrient that most sets the body's pace, the best-proven material in nutrition, made into something people actually take.

Brand & Product Description

Tempo is a fiber supplement in a chewable gummy format. Each serving is five gummies delivering 6g of dietary fiber, plus four quantified actives: resistant maltodextrin corn fiber, L-arabinose, mulberry leaf extract, and saffron. The brand speaks to people who have bought fiber powder before and finished it never.

Why Now

Ultra-processed foods dominate the American plate, and they are fiber-poor by design: the average American now gets about 17 grams a day against a 25–38 gram target, more than 90% of us fall short, and federal dietary guidelines name fiber a dietary component of public health concern. Higher-fiber diets are consistently associated with longer, healthier lives — and almost no one is acting on it.

Problem / Solution

Partner friction	How the brand solves it
Fiber powders are inconvenient to measure, mix, and clean up.	Tempo delivers 6g of dietary fiber in a five-gummy serving — no scoop, no glass, no grit.
Proprietary blends hide how much of each active is actually included.	Every active is quantified on the label: resistant maltodextrin, L-arabinose, mulberry leaf extract, and saffron.
Shoppers can't tell whether 'science-backed' claims mean anything.	Tempo cites published human-research categories for each ingredient and discloses where the evidence bridge is still incomplete.
Big tubs sit half-finished because the routine doesn't stick.	A 15-serving pouch format makes it easy to try, store, carry, and repeat.

Voice & Visual System

Voice

Elevated, editorial, precise — science-literate copy with magazine polish for a reader who takes her health seriously and has heard every pitch. Authority comes from exact numbers, named ingredients, and the approved claim sentences used word-for-word. Declarative headlines, restraint in adjectives, generosity in specifics. Neither clinical nor cute.

Typography

Canela — H1/display only, exactly one italic word per H1. Aktiv Grotesk — everything H2 down, body, and UI. Source Code Pro — uppercase mono eyebrows and labels, +0.12em tracking. No serif below H1. No exclamation marks.

Buttons

Clay fill, cream text, fully rounded (radius 100). Never two clay buttons in one view. CTAs are invitations — “See the label. Read the formula. Explore Tempo.” — never “Shop now!” or urgency countdowns.

Palette

Forest #152D21 — primary dark field, text, marks
Cream #F9F0E7 — primary light field
Sand #EDE0D4 — cards
Sage #496555 — secondary field, badges
Clay #A16145 — CTAs and promo bar only, never headlines or large fields

Proportion roughly Cream/Sand 70 · Forest 25 · Sage 4 · Clay 1.

Logo rules

Minimum wordmark width 96px; clear space equals the height of the O; never place on photography without a solid field or a ≥60% scrim. Forest version on light grounds; Cream version on Forest. One color only — never recolor, never re-set from a font.

Approved Benefit Language

Registered, approved benefit claims — use these exact sentences, each asterisked claim linked to the FDA disclaimer footnote below.

Provides dietary fiber to support digestive health.* — variants: “Fiber for digestive health. Six grams.*” · “Each serving provides 6g of dietary fiber, 21% of the Daily Value, to support digestive health.*”
Supports a healthy post-meal glucose response when used as directed with carbohydrate-containing meals.* — hooks: “Before the carbs. Not instead of them.” · “Five gummies before the pasta.” (directions must be visible or linked on the page)
Supports a healthy response to carb-containing meals, as part of a balanced diet.* — hook: “For the carbohydrate meals you keep.”
Helps support regularity.* · Supports digestive regularity.* · Supports regularity. Fits in a bag.*
Education line (PDP/education sections, not headlines): “Made with resistant maltodextrin, a dietary fiber studied in human trials for its effect on acute post-meal glycemic response when consumed with carbohydrate-containing foods.” Pair with: “Tempo itself has not been clinically tested.”

Label facts — usable anywhere

6g fiber per serving (21% DV)
five gummies
15 servings per pouch
20 calories
1g added sugar
gelatin-free, pectin-based
sweetened with allulose

The fiber story — educational

Freely usable with its sources, as long as it stays about diets and populations (never “Tempo does this”):

Federal dietary guidelines name fiber a “dietary component of public health concern.”
More than 90% of women and 97% of men fall short of recommended fiber intake (Dietary Guidelines for Americans 2020–2025).
The average American gets about 17g/day against a 25–38g target (USDA NHANES).
Higher-fiber diets are associated with 15–30% lower all-cause and cardiovascular mortality, and lower incidence of coronary heart disease, stroke, type 2 diabetes, and colorectal cancer (Reynolds et al., The Lancet, 2019 — about diets, not products).
Ultra-processed foods are inherently low in fiber (Hall et al., NIH, 2019).

Hard lines — law and platform policy, not brand taste

Disease claims: the product may never be presented as treating, preventing, or reducing the risk of any disease. The diet-level science stays framed as education about diets.
No GLP-1, Ozempic, or drug-alternative framing in any form — FDA has issued warning letters in this space, and state AGs and Meta actively police GLP-1 supplement ads.
No “clinically proven / clinically tested” applied to Tempo — no finished-product study exists yet. The resistant-maltodextrin education line is the approved way to reference the human research.
No price, subscription terms, or guarantees yet (offer record pending).
Paid-social note: Meta's personal-attributes policy prohibits ad copy that implies a person's age or health status — applies to ads, not the website.
Stacking: no more than three asterisked claims per page section, one glucose-family claim per section, and never “blood sugar” in a headline.

*This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.